We have been involved in the development and implementation of innovative and effective approaches to commissioning and delivering Identification and Brief Advice and other prevention measures for over 7 years.  We have developed and delivered research, events, training packages and commissioning guidance for a range of partners aiming to improve the impact of their IBA programmes


The evidence shows that IBA is an effective tool to intervene early and prevent drinkers that are at risk of harm becoming hazardous or harmful drinkers.  Research shows a decrease in average alcohol consumption for those who receive the intervention, and more so, shows that 1 in 8 hazardous or harmful drinkers will reduce their drinking to a low risk level as a result of the intervention.

IBA is also a cheap, quick, direct-to-population intervention that can have a significant impact.  However, in recent years implementation has faced a range of barriers and new approaches to addressing these have been trialled and piloted.


We have identified the key components for a comprehensive, strategic approach to implementing effective IBA.  These are based on the research evidence, best practice and innovation. 

The approach includes:

  • Assets and needs assessment:  By identifying the population needs for IBA delivery and the assets available for the local delivery and implementation of an IBA programme this provides the basis on which to determine types, channels and levels of IBA delivery to have maximum impact.

  • System Infrastructure:  Establishing a clear strategic and operational infrastructure provides the structure for developing, implementing, delivering and monitoring an IBA programme.  Embedding IBA implementation in local strategic priorities provides support and legitimacy for ongoing delivery. 

  • Workforce:  Providing a system of sustainable training and skill development allows local staff leaders with the supporting materials to provide a sustainable and skilled workforce for IBA delivery within the local area.

  • Assurance and evaluation: Having a set of metrics, access to data on delivery and an evaluation and reporting framework will allow effective evaluation and strengthen the case for continuing implementation.

  We also have developed a number of other approaches that we would be keen to discuss with you, including:

  • An IBA Skills Coach training package to support ongoing delivery of IBA through peer support and mentors.
  •  A mystery shopper programme to assess actual delivery of IBA by commissioned providers.
  •  Digital approaches to delivering and monitoring IBA.


We would be keen to meet with you to discuss your ambitions in this area and to see how we can help you to meet them

To discuss further please contact Dr Matthew Andrews